Clay
AI-powered data enrichment and outbound automation. Enrich leads with 100+ data sources and personalize outreach at scale.
About Clay
What is Clay?
Clay is the most powerful lead enrichment and outbound automation tool of 2025. It pulls data from 100+ sources (LinkedIn, Clearbit, Apollo, etc.), runs AI prompts on that data to write hyper-personalized emails, and automates entire outbound campaigns.
Key Features
- 100+ data enrichment sources
- AI-powered email personalization at scale
- Claygent β autonomous research agent
- Waterfall enrichment logic
- CRM integration (HubSpot, Salesforce)
Frequently Asked Questions
What is Clay?
Clay is AI-powered data enrichment and outbound automation. Enrich leads with 100+ data sources and personalize outreach at scale.. It falls under the Sales & CRM category of AI tools.
Is Clay free?
Clay offers a free plan with limited features. Premium plans with advanced features are available for a monthly subscription.
What can you do with Clay?
Clay helps you aI-powered data enrichment and outbound automation. Enrich leads with 100+ data sources and personalize outreach at scale.. It's designed for users who need powerful sales & crm capabilities in their workflow.
